Objective

Increase ticket sales and promote awareness of the Crowne Plaza Invitational at Colonial among the target audience.
crowne-plaza

Solution

The Crowne Plaza Colonial launched their “Got Tickets?” advertising campaign to increase their ticket sales and create a buzz amongst the golfer enthusiast. Utilizing BackSpin Media’s ad network solution, the Crowne Plaza Colonial was able to effectively reach the allusive demographic ensuring there are no wasted advertising dollars. Capitalizing on the unique ability to instantly update creative, the Crowne Plaza Colonial was able to keep messaging to the consumers relevant. When local hero, Jordan Spieth, committed to play in the Crowne Plaza Colonial following the Master’s, he was immediately added to the creative execution to draw additional interest and increase attendance.
tix-advert    tix-advert2
 
case-study
 

“Backspin Media put our message directly in front of golfers at a number of high end daily fee courses. The quality of the video boards and the ability to change message instantaneous made it a valuable marketing tool in our advertising mix for the tournament this year”

 
 

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