Who is Playing Golf?

Male 77.5%
Female 22.5%
0
Average Age of 46
0%
68% of Golfers are married
0%
67% attended and/or graduated college
0%
50% are employed in a white collar occupation

Golfer Economic Profile:

$0
Average Household Income
  • 83% own securities, 86% have life insurance, and 98% own a credit card
  • 68% own a home, and 18% own 2 or more homes

Golf Purchase Plans Within the Next 12 Months:

  • 53% golf equipment
  • 47% automobile purchase / lease
  • 40% financial planning
  • 59% banking
  • 46% computer hardware
  • 46% continuing education / training
  • 84% travel / vacation
  • 33% furniture / home furnishings
  • 33% new / additional phone
  • 32% legal / consulting services
  • 45% health / auto / life insurance
  • 48% office equipment

Internet Activities:

  • 90%+ use the internet regularly
  • 67% purchase products or services on-line
  • 58% research travel information and services
  • 57% book travel services
  • 56% conduct banking activities
  • 41% research financial services / information
  • 36% watch movies / videos
  • 20% research real estate information

Travel:

  • 80% took domestic flight or business trip in the past year
  • 84% plan to travel on vacation at least once in the next year
  • of those travelers, 80% plan to play golf while on vacation
  • 40% plan their vacations around golf courses or resorts
  • 63% rented a car in the past year
  • 44% stayed 7+ nights in a hotel for a golf specific vacation in the past year

Vehicle Spending:

  • 32% own / lease 3 or more vehicles and 47% will purchase a new vehicle
  • Golfers are 75% more likely to own a boat or recreational vehicle
 

Dining Out:

  • 73% dine out once a week or more
  • 32% spend $3,000 or more annually dining out
 
 

OOH viewers are prime targets for golf courses, golf tournaments, and golf stores. OOH viewers
over-index in key demographic categories that reflect the target audience of these advertisers:

  • The average annual income of the golfer is 95k
  • A greater percentage of OOH viewers are in the age bracket 25-54 than the general population
  • A greater percentage of OOH viewers are employed than the general population
*These statistics are cited in the appendix of the Arbitron OOH Advertising study.
SOURCE: WWW.OAAA,COM/RESOURCECENTER
NATIONAL GOLF FOUNDATION, U.S. CENSUS DEPARTMENT

 
 
 
 

Let Backspin Media Show You the Way!

CONTACT US NOW!